Zimbabwean Irish rapper God Knows – has shared a video latest single The Art of Alienation

Speaking about ‘The Art of Alienation’ video, God Knows says:“Stephen Hall of Hallway Media is my favourite director who also happens to be one of my close mates over the years. A real Narolane frequent collaborator. I love working with him because all we need is a great idea and we are off. The overarching theme of this video is an Alien sighting in Shannon Co. Clare with noughties MTV aesthetics.”

Inspired by Outkast’s The Art of Storytelling series, The Art of Alienation takes listeners on a personal journey of self-discovery, with the town of Shannon serving as a backdrop to explore themes of identity and belonging. God Knows blends his unique rap style with introspective reflections, creating a vibrant and compelling narrative.

The track delves into the concept of “alienation,” defined as a sense of depersonalisation or loss of identity, often linked to societal disconnection. For God Knows, this theme resonates deeply, particularly as he reflects on his experiences as a first-generation immigrant in Shannon, a town uniquely shaped by Ireland’s history.

Known for his vividly honest lyricism and electrifying energy wherever he sets foot, God Knows has elevated Irish hip-hop to exponential levels.

In 2020, God Knows’ debut solo EPs ‘Who’s Asking? Vol. I’ and ‘Who’s Asking? Vol. II’ saw him bring together the country’s most exciting, influential and progressive artists for a project that saw one of Ireland’s foremost music journalist Nialler9 commenting, “The ‘Who’s Asking Remix’ is one of the best things to come out of Ireland’s music scene in years. The heat of it is undeniable.” Elsewhere, The Quietus wrote that God Knows “stands proudly at the helm” of Irish hip-hop.

As part of Rusangano Family, God Knows was the recipient of the Choice Music Prize for 2016’s ‘Let The Dead Bury The Dead’ – the first ever hip-hop record to win the prestigious ‘Album of the Year’ award.

Although God Knows leaned into his mentorship role fully, it was only a matter of time before he was ready to truly step into the spotlight he engineered.  As one of the two founders of narolane records, God Knows is getting ready for the most prolific period of creativity of his life.

In 2022 God Knows made his narolane debut with the release of ‘Glory’ featuring Irish singer Senita. As a collective, narolane’s creative output conveys their ethos with surety, authenticity and unapologetic ambition. That ethos is to be true to what is right, what is excellent and what is unexpected.

This commitment to excellence has caught the attention of the world’s most revered cultural commentators and music media, with The NME, NPR, France 24, The Irish Times, The BBC, The Guardian, RTÉ, The Fader, Vice and The New York Times all turning their attention to this revolutionary collective.