Tri being itcallsme i – collides rave, ritual & raw devotion on unsettling new single ‘WEIGHT’

Emerging from the shadows of Stockholm’s underground, itcallsme i unveils ‘WEIGHT’, a visceral, genre-defying descent into devotion, desire, and the unbearable gravity of choosing to stay.

Drawing from the dark, left-field pulse of underground Berlin and avant-garde club spaces, the fractured euphoria of heavy electronica, and the theatrical unease of artists like FEVER RAY and Aphex Twin, itcallsme i inhabits a visual world that is at once chaotic, intense, and deeply personal. Their music bends hip-hop, pop hooks, and bass-heavy rave into a gut-punching culture clash, where twisted obsession is confronted, released, and transformed into unpredictable, ritualistic tension.

‘WEIGHT’, confronts loyalty that turns primal. The kind of emotional hunger that gnaws and claws from the inside. It drags through the shadows of mental health, exposing battles and scars that rarely see the light. Written as survival, it screams what’s usually left unspoken, searching for a grip of real, unfiltered connection.

“WEIGHT is about being lost together, the strain a relationship carries, and the choice to stay anyway. It’s two people holding the heaviness side by side. The song lives in that tension between exhaustion and devotion.”

The visual, directed by Olle Knutson (Avicii, U2, Martin Garrix, Yung Lean), was shot entirely on Kodak 35mm film in Gothenburg, Sweden. 

Born in Sweden and shaped by Filipino heritage, itcallsme i is grounded in ancestral influence, tribal elements subtly echoing throughout the soundscape in warped samples and sharp vocal hooks. 
 
A quiet invocation and reclamation, the work honours a Filipino history deeply rich in music and culture – much of it overlooked or erased after centuries of colonization.
Generational struggles coil with this weight, carrying the shadows of the past into a present that is raw, unrelenting, and defiantly alive.
 
itcallsme i embodies a layered being of three forces, conceptually not unaligned with Freud’s model of the psyche and the notion of coexisting selves – each pulling, clashing, and converging to form a singular, complex, and deeply human identity.
 
it – the aggressive, fearless feminine force within. Dark, unpredictable, and chaotic, she embodies raw, violent power and morbid beauty. Unsettlingly masked with an intense presence.
 
me – a sorrowful, wise spirit. Emotional and expansive, carrying depth and universality. The character with the constant sad face.
 
i – the mysterious human architect behind it all…