Music News

Mother – releases debut music video for ‘Unholy

BOW DOWN. SAY “MOTHER”.

Forged in chaos and cemented in rage, MOTHER creates music for those who live loudly on the inside – the overthinkers, the romantics, the rage-filled softies, the neurodivergent, the ones who feel everything all at once and never quite fit the mould. Drawing from metalcore, industrial and electronic, MOTHER‘s sound prioritises feeling over genre.

For fans of Bad Omens, Spiritbox, and Evanescence, MOTHER‘s debut single ‘Unholy‘ is now yours. With a music video dripping in sin and salvation, you’re not just listening – you belong.

On the conception of the track, MOTHER shares:

“When I wrote ‘Unholy’, I was drowning quietly. Every part of my life felt as though it was rotting at the edges — relationships, mental health, identity, survival. I couldn’t tell whether the voice inside me wanted salvation or self-destruction anymore. I only knew some part of me wanted to disappear. The emptiness, the fractured sense of identity, the feeling of becoming a stranger inside your own body.

There’s a grief within ‘Unholy’ that mourns a version of myself I’m not even sure ever truly existed. That’s the cruelty of BPD and dissociation — you begin to question your own memories, your own emotions, your own reflection.”

On the video, MOTHER continues:

“The video embodies all of this emotionally, but it also represents transformation and the conjuring of inner strength. By the end, there is a shift from fragility into power — a dark power — the birth of Mother emerging from the wreckage of everything that came before. Not because the pain vanished, but because enduring it transformed me into something else entirely. If you hear your pain reflected within it, then the song fulfilled its purpose.”

Stream ‘Unholy’ HERE.

MOTHER WILL SEE YOU NOW.

Horror aesthetics collide with domination and devotion, dark sensuality, and raw, unfiltered vulnerability. Power is reclaimed. Identity is transformed. Mental health isn’t sanitised. Queerness isn’t explained. Desire isn’t apologised for.

Intensity without shame. Intimacy with teeth.

​MOTHER is not a persona.
MOTHER is an ideology.

​We are all MOTHER.
The songs bind us.
This is communion.
Where consent and control intertwine.

“Music is the closest thing to creating life I’ll ever know. Every song I write is born from pain, obsession, and survival. When someone truly connects to it, they become part of that creation – not as a listener, but as family. That bond isn’t blood. It’s devotion. That’s why MOTHER isn’t just a name to me – it’s an ideology.”

Bow down. Say Mother.
You’re not just listening – you belong.

Ian Mc Donnell

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