Multi-million streaming, UK-based collective PRESIDENT continue to exist at the intersection of heavy music, electronic experimentation, and cinematic atmosphere. Launching in 2025 and operating under the cloak of minimalism and anonymity, PRESIDENT have been cultivating intrigue with each single and live performance. Refusing to conform to the traditional structures of genre or identity, PRESIDENT prioritise intent over image.
Now, PRESIDENT has unveiled the lyric video for new single “MERCY,” which arrives at the close of their massive U.S. tour supporting Bad Omens. “MERCY” is all about perfectly executed dynamics — mixing memorable melodies and heavier-than-granite riffs with gritty breakdowns. The result is another unforgettable anthem.
About the song, the President says, “Throughout history, religion has been tied to profound division and loss. This song is a reflection on that reality, and a way for me to come to terms with what it means on a human level.”
“MERCY” follows “ANGEL WINGS,” which arrived in February. Watch the video here. The song was tipped by Rock Sound as “a blend of bubbling synths, spine-tingling melodies and crushing riffs,” while Revolver declared that the song “refined their mix of modern metal, pop and electronic music, contorting itself from twitchy programmed beats towards a cavernously djenting boom.”Vice stated that President’s “style is deeply compelling as it’s paired with a refreshingly honest approach to songwriting.”
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