London to mark Madonna’s – birthday with new interactive installation

A new interactive installation celebrating Madonna’s birthday will arrive in central London on Sunday, 16 August. Titled C’MON MEET ME ON THE DANCEFLOOR, the experience brings together music, large-scale visual storytelling and fan participation across the immersive screens of Outernet London.

Created and directed by London-based Lookport Studio in collaboration with Outernet London, the installation has been designed specifically for the venue’s vast 360-degree digital environment, bringing Madonna’s visual world to an entirely new scale. 

The installation will celebrate Madonna’s extraordinary creative legacy while also reflecting the visual language of her latest creative chapter, bringing music and imagery together across one of London’s most distinctive digital spaces.

At the heart of the installation is an interactive fan experience inviting visitors to contribute to the work themselves. Fans will be able to leave a personal message, with selected photographs and messages appearing across Outernet’s monumental screens alongside contributions from other fans.

“Madonna helped write the language of modern pop culture through decades of relentless work, constant reinvention and a refusal to stand still. We wanted to honour that drive and give the audience a genuine way to express their own connection to her work – through personal stories, emotions and messages.”
Alex Wolf, Founder and Creative Director, Lookport Studio

C’MON MEET ME ON THE DANCEFLOOR is conceived as a public celebration rather than a retrospective – bringing together Madonna’s latest visual language with a more personal layer shaped by the people who come to see it. 

“Great cultural moments are about bringing people together and that is exactly what we want Outernet to do. Madonna has inspired audiences and artists for generations so it is a complete privilege to be able to celebrate her and her connection with fans in such a creative and interactive way.”
Philip O’Ferrall, CEO, Outernet

The Madonna birthday installation will be free and open to the public at Outernet London, Tottenham Court Road, on Sunday, 16 August 2026.

The experience will screen at selected times throughout the day. Visitors are encouraged to check the Outernet London website for the latest screening schedule before travelling.

Free immersive experience at Outernet London will combine large-scale visuals with fan-led celebration on 16 August

Check screening times here

Photo credit – Alex Wolfsky