The sun’s finally shown its face over Ireland, and with it comes the arrival of Elaine Mai’s brand-new single Aim, a euphoric, feel-good track that couldn’t have landed at a better time. Whether you’re dancing in your kitchen or soaking up some rare rays in a park, this one fits the moment perfectly.
Teaming up with Soda Blonde’s Faye O’Rourke, Mai has delivered a powerful tune that knows how to hit hard on the beat. The production is pretty solid on this one, drives forward with just the right amount of build-up. There’s a good drop in the middle that gives it a nice lift before it powers through to the end.
Faye’s vocals are outstanding here. They glide effortlessly over the production. It’s a collab where both artists shine equally, but you also get the sense they could’ve each carried the song on their own too.
Aim isn’t just a vibey, festival-ready banger, it’s also a teaser for Mai’s upcoming album For Us, out September 19th. There’s also a headline show lined up for the Button Factory on October 25th, which feels like the perfect place to hear this one live.
Casual but commanding, Aim is a solid return from Mai and a brilliant pairing with O’Rourke.
”Aim” gets a well deserved 7.5 out of 10
Reviewer – Alan Robinson @alan_robinson_photography