Sugar – share new single ‘Long Live Love’ with video + announce expanded 2026 tour dates

SUGAR – the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis – announce today a second brand new single, following the bombshell news of the band’s return last year, as well as news of the Love You Even Still 2026 World Tour following the quickfire sell-out of the band’s forthcoming New York and London residencies.

‘Long Live Love‘ follows October’s widely acclaimed ‘House of Dead Memories‘ single and comes densely layered with grinding guitar riffs, resplendent synth textures and Mould’s impassioned vocals. First penned by Mould in the mid 2000s, it could almost be a lost gem from an alternative future where the trio carried on recording beyond their 1994 swansong File Under: Easy Listening: its lush electronic edge bringing to mind Mould’s DJ work while sharing similar DNA with the production nous of Garbage‘s Butch Vig, a key influence on Mould at the time.

Of the single, Mould offers: “I wrote ‘Long Live Love’ in 2007 while living in Washington DC. It was the George W. Bush era, I was deep in my DJ world with Blowoff, yet still writing pop songs on guitars. Garbage 2.0 is one of my desert island albums, so it’s not surprising that ‘Long Live Love’ reminds me of a long lost Garbage song!”

The single comes accompanied by a punchy new visual, created and directed by Lee Gregory of ILoveMotion. ‘Long Live Love’ will be released alongside ‘House of Dead Memories’ on 7″ black vinyl on May 1st via BMG; pre-orders are available now.

Following the runaway reaction to the news of ‘House of Dead Memories’ and SUGAR’s May New York and London dates – all of which sold out in quick time – the band now announce the Love You Even Still 2026 World Tour. The European leg, which follows directly after sold-out London shows at the O2 Forum Kentish Town on May 23rd and 24th, includes seven further UK dates as well as visits to Ireland, Norway, Sweden, Denmark, Germany, France, Belgium, The Netherlands, Switzerland and ending with Spain’s Azkena Festival. The North American dates, taking place across August, September and October see the band heading across the continent including multiple nights at First Avenue in Minneapolis MN and Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston and a return to New York.

All shows go on pre-sale on Tuesday Jan 27th at 10am local time with general sale beginning Friday Jan 30th at 10am local time. In the US, $2 per ticket will be donated to The Trevor Project, while in the UK/EU SUGAR have partnered with PLUS1, with £2/€2 per ticket going to help organisations working to support and empower the health and wellbeing of LGBTQ+ communities.

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