Industrial noise pop trio Tayne – drop another single ‘In This Trend’

The Dublin-born, London-based Tayne drop their third single ‘In This Trend’ today, fusing together post-punk and industrial music and forging a hard dancefloor banger which could fit Berghain, Torture Garden, Club Blood, Cyberpunk or any metal night across the globe.

Matthew Sutton (Vocals / Bass) says of the track: “With a post-punk ethos in mind, we wanted this song to feel like every pay off was another massive climb. The chorus is almost an anti chorus, it’s angular and grinding. 

“This song is a nauseating comparison to having an out of body experience watching yourself on a never ending loop, feeling hopeless and sick. So self deprecating and always pushing that self-destruct button.”

‘In This Trend’ is the second video in a trilogy leading the visual narrative throughout the music directed by Leif Johnson, a member of London based video collective NEWD.

Sutton adds, “The artwork and music videos leaned into telling a story based on my own fathers conflicts with love. My dad being a family man, married with kids and then realizing he was Gay, coming out, navigating those tribulations and transforming his life and finding love and acceptance again. The 3 acts of the story were broken into each individual video. The Conflict, The Transformation & The Acceptance / Celebration.  

“In This Trend – ‘The Transformation’ – Act 2 is a literal and philosophical transformation. Understanding the conflicts in his life and love, my dad made tough decisions to drastically change aspects of it. Being honest and true to himself as well as others carried so much weight and I’m sure it was painful for everyone involved. These necessary steps, although damaging to a life he had, were addressing those conflicts going forward and I think it’s a massive inspiration of just being honest, looking in that mirror and seeing what’s staring back at you.”

‘In This Trend’ is co-produced by Tayne & longtime collaborator Wayne Adams (Green Lung, Pet Brick), one of a number of collaborations with artists as diverse as Jesu, Cage Fight, Mastiff, Katie Kim & Poisonous Birds with Tayne supporting the likes of HEALTH, Author & Punisher and The Dillinger Escape Plan’s Greg Puciato.

Tayne have been announced for ArcTanGent Festival, the most popular British summer festival for math rock, post rock, progressive metal and experimental music alongside Rolo Tomassi, The Melvins, Between The Buried And Me, The Fall of Troy & more.

LIVE DATES
Sat 12th Oct: Strange Brew, Bristol (Sugar Horse Release Show)
Sun 24th Nov: Victoria, London Dalston (Portals)
Fri 13th Dec: Dust, Brighton (El Moono)
Sat 14th Dec: Fighting Cocks, Kingston (El Moono)
13 – 16th August 2025: ArcTanGent Festival, Bristol