Crows share new single ‘Is it Better?’ taken from forthcoming album

Crows today share final single ‘Is It Better?’, from new album Reason Enough out at the end of this month via Bad Vibrations Records.

‘It Is Better?’ encapsulate the difficult year singer James Cox has whilst writing the album. He explains further, “It’s a homage to the friends and my family who helped guide me get through it. It’s also a reflection on having gone through something and not coming out unscathed – dealing with the damage I picked up along the way, and accepting my new reality.”

Working once again with Manoela Chiabai (Tove Lo, SG Lewis, FLO, Depeche Mode, IDLES, Future Islands) for the video, he says “When I heard ‘Is it better?’, I thought there was something so incredibly absurd about the lyrics and the title that poses an impossible question. I started to think about a man that feels dead inside and just wants to escape life, but not even at his own funeral he can find peace, and as such he finds himself in some sort of a loop.

This attempt to divorce ourselves from the world is actually what represents the inescapable human condition. As the song is very catchy and upbeat, leaning into the absurd with ridiculous humour and playfulness was fun and interesting to explore – having Crows as cameos getting into the most stupid fight ever over a double dipper was so gratifying! It was by far one the funniest experiences I’ve ever had on set.”

Reason Enough out 27th September 2024 via Bad Vibrations

Pre-order HERE